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WCBS-TV and WLNY-TV Fight Against Lupus (WCBS-TV, WLNY-TV)

Topic: Health Awareness Campaigns

CBS Televisionís owned-and-operated WCBS-TV and WLNY-TV New York joined the fight against lupus by serving as the official media partners during the Alliance for Lupus Researchís New York City Walk with Us to Cure Lupus. Sports anchor and reporter Steve Overmyer served as an emcee for the event, which took place at Pier 86. Both stations promoted the ALRís walk through PSAs, countdown spots, in studio interviews, on-air mentions during newscasts and weathercasts. Also, cbsnewyork.com featured a dedicated event page for the walk.


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