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Univision Contigo Kicks-Off Back-to-School Season with Expanded Education Initiatives (Univision Communications)

Topic: Community-Focused Initiatives

Univision’s Houston and Los Angeles stations helped more than 30,000 students prepare for the new school year. Events on August 13 included Houston’s “6th Annual Mayor’s Back to School Fest,” an onsite Ronald McDonald Care Mobile. Partnerships with Children’s Institute and El Salvador Foundation in Los Angeles provided backpacks, clothes, health screenings and immunizations for students, plus social service resources for parents. Also, Univision expanded its multi-platform education campaign “Regresa a Clases con Univision” (Back to School with Univision) on August 15. The campaign provides parents, students, mentors and educators with more than 10 weeks of programming on education topics, including early-childhood enrichment, college prep, STEM skills and applying for financial aid.


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