Topic: Disaster Relief and Recovery
Raycom stations across the country held a variety of fundraisers after historic flooding devastated parts of southern Louisiana in August. CBS affiliate WAFB raised $55,000 for the Salvation Army and Greater Baton Rouge Food Bank on August 24. ABC affiliate WLOX-TV in Biloxi-Gulfport aired American Red Cross PSAs that encouraged viewers to donate $10 via text. In total, the PSAs aired more than 80 times and the effort collected $112,498. NBC affiliate WSFA-TV in Montgomery-Selma partnered with the American Red Cross to hold a flood relief drive on August 17. The drive ran from 10:30 a.m.-7:00 p.m. and raised $50,000. NBC affiliate WAVE-TV Louisville held a 14-hour long telethon for the American Red Cross on August 16. In total, the station raised $43,066.60 for relief efforts.
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