Topic: Youth-Focused Initiatives
On Saturday, August 6th, KFVS12 along with Wither’s Radio and the United Way, helped “stuff buses” with donated school supplies. Students from 26 school districts benefited from items collected at 13 Wal-Mart locations in Southeast Missouri and Southern Illinois. KFVS12 and the radio stations of Wither’s promoted the event in the weeks prior. On the day of the campaign, KFVS12 staff volunteered to help with the collection, and radio stations had live remotes throughout the day. This was the third anniversary of the KFVS12 Stuff-The-Bus event. Here is the follow-up promo.
The annual KFVS12 Summer Blood Drive kicked off August 18 with a private drive in the KFVS12 studio to promote the following two public days, August 19, and 20 at seven locations throughout the viewing area. Overall, 739 viewers donated, resulting in 688 productive units of blood. The Red Cross goal for the drive was 634. According to the Red Cross, this is one of the most successful, and critical blood drives throughout their mid-west territory. View KFVS’ “Thank You” promo.
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