Nearly 78 Americans die every day from an opioid overdose. To address the epidemic and support local radio and TV broadcasters’ ongoing efforts, NAB has teamed with the Partnership for Drug-Free Kids (Partnership) on a multi-faceted campaign through the end of 2017. NAB has developed a digital toolkit with resources such as PSAs, digital messaging and suggested town hall meetings for broadcasters to educate their communities. NAB and the Partnership announced the initiative September 13 at a press conference on Capitol Hill featuring prominent broadcasters and members of Congress who are invested in the issue. The Senators and Congressmen praised broadcasters for their outstanding, ongoing efforts to fight the epidemic.