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KYW-TV Lights Philly Pink for Breast Cancer Awareness (KYW-TV)

Topic: Health Awareness Campaigns

CBS-owned KYW-TV Philadelphia partnered with Susan G. Komen for the 15th annual “Lights for the Cure” campaign. The skylines in Philadelphia and surrounding areas will remain pink throughout October for National Breast Cancer Awareness Month. The lighting of Atlantic City landmarks occurs October 7. Since the campaign’s inception, KYW-TV and CW affiliate WPLG-TV have aired over 2,000 reminders for viewers to schedule a mammogram. “This October, Komen launches our new bold goal to reduce the number of U.S. breast cancer deaths by 50 percent within 10 years,” said Komen Philadelphia CEO Elaine I. Grobman, “We couldn’t pursue such an aggressive goal, nor could we have accomplished all we

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