BROADCAST PUBLIC SERVICE
Local Stations. Big Impact.

Simulcasting Allows South Florida Stations to Spread Critical Information (Entercom)

Topic: Disaster Relief and Recovery

For Entercom Miami/Fort Lauderdale stations, simulcasting was a key component to a successful communication strategy during Hurricane Matthew. “We are devoting more time to simulcasting,” said Entercom Miami/Fort Lauderdale Director of Programming and Operations Rob Sidney. For example, talk-centered stations devoted programming to weather updates and information. Music stations interspersed local news, weather and traffic with locally-generated content, calls and preparation information.


More stories on Disaster Relief and Recovery