Topic: Community-Focused Initiatives
Date Posted: 12/11/2016
Raycomís CBS affiliate KFVS-TV Cape Girardeau, Mo. hosted the second annual "Heartland Food Drive" from December 5 - 11. The 14,200 pounds of food collected in Missouri provided 12,909 meals for local families. KFVS aired PSAs, utilized social media and partnered with Witherís Broadcasting radio stations to encourage viewers to donate. One Facebook post reached more than 52,000 people.
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