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Arizona Broadcasters Fight Opioid Abuse (Arizona Broadcasters)

Topic: Drug Prevention

Radio and television stations across Arizona aired a 30-minute commercial-free investigative report, “Hooked Rx: From Prescription to Addiction,” on January 10 in prime time. All television stations and 97 radio stations aired the program to educate their communities on the dangers of prescribed opioids. It is the follow-up to “Hooked: Tracking Heroin’s Hold on Arizona,” which reached 1 million viewers in 2015 and won a Rocky Mountain Emmy and an Alfred I. du Pont Award.


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