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WDIV Covers Critical Issues in Detroit (WDIV)

Topic: Health Awareness Campaigns

Graham Media Group’s NBC affiliate WDIV Detroit covered issues critical to the community, including health, politics and the economy. WDIV launched “Get Fit 4 Life,” an eight-week program hosted by WDIV reporter Paula Tutman and fitness expert Maria Marino. The initiative launched with an on air profile of four people choosing to lose weight, add muscle or exercise more. It continues with on air segments on setting goals and staying accountable, plus a chance for viewers to encourage each other through Tutman’s “Local 4” Facebook page.

WDIV produced a one-hour prime time special “Dateline Detroit: All About Autos” to preview the North American International Auto Show. WDIV also aired a live one-hour special from the show’s annual Charity Preview, covered announcements from automakers and aired reports from the show floor. “Here at WDIV we recognize how important this event is economically, technologically and as a barometer for consumer trends,” said Director of Local Programming Laurie Oberman. “Our coverage was in-depth and far reaching, involving much of our on air and behind the scenes staff.”

WDIV sent news anchor Kimberly Gill to report live from the inauguration of President Donald Trump and to cover the Women’s march the next day. Gill updated viewers during newscasts and with live reports on Facebook. Her Facebook Live reports had a combined 172,000 views.


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