Topic: Community-Focused Initiatives
Date Posted: 3/31/2017
Hearst’s ABC affiliate WCVB-TV Boston supports the Massachusetts White Ribbon Day Campaign, which invites men and boys to help end violence against women. WCVB’s Mike Lynch joined Sports Directors from Cox’s Fox affiliate WFXT-TV, Sunbeam-owned WHDH-TV and CBS-owned WBZ-TV to shoot a PSA titled “Reimagine Manhood” to promote the campaign. All four stations debuted the PSA during the March 1 evening news. During the 10th anniversary celebration of White Ribbon Day, the sports directors publicly pledged to be part of the solution in ending gender-based violence.
In addition, WCVB has been the annual media sponsor of the Ellie Fund Red Carpet Gala for close to 20 years. The exclusive viewing of the 89th Annual Academy Awards on February 26 raised $300,000 for breast cancer support services. WCVB anchors Ed Harding, Maria Stephanos, Emily Riemer and Ben Simmoneau emceed the event and posed on the red carpet with guests. The Ellie Fund hosts the only officially sanctioned Academy Awards party in Massachusetts.
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