Topic: Youth-Focused Initiatives
Univision joined St. Jude Children’s Research Hospital to host the annual “Promesa y Esperanza” (Promise and Hope) radio event April 6-7 that raised $4.2 million. Coverage of the initiative extended across several Univision platforms to reach Hispanic consumers from coast to coast via its radio network, television affiliates, network programs, websites and social media. St. Jude content included more than 30 hours of radio programming and featured several patient family stories.
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