Topic: Youth-Focused Initiatives
Raycom Media’s Fox affiliate WXIX-TV Cincinnati held a day-long “Dream Home Sell-A-Thon” that raised a total of $490,000 for St. Jude Children’s Research Hospital. The event aired at 5 a.m. and continued through the station’s 10 p.m. newscast. Proceeds from the Sell-a-Thon went to fund childhood cancer research and treatment efforts.
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