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WOIO Fights Ohio’s Heroin Epidemic (WOIO-TV)

Topic: Drug Prevention

Raycom Media’s CBS affiliate WOIO-TV Cleveland aired “Know the Risks,” a 30-minute, commercial-free documentary on April 6 regarding the heroin epidemic. Each year, heroin overdoses claim more lives in the state of Ohio than homicides, suicides, or car accidents. The program included segments on how the gateway to addiction often starts with the abuse of common prescription medications, the impact of social media on the epidemic, informative facts and trends, and how two local women recovered from addiction. Media partners set up a phone bank to answer live questions, which was promoted during the broadcast.


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