Topic: Children’s Issues
CBS-owned KYW-TV and CBS-owned CW affiliate WPSG-TV Philadelphia raised a record $6.5 million on June 8 during the 11th annual "Alex Scott Telethon" to benefit pediatric cancer research. In 11 years, the event has raised nearly $24 million. The live broadcast included personalities from KYW-TV, CBS Radio’s WOGL-FM, WPHT-AM, KYW-AM, WIP-FM, WXTU-FM and WTDY-FM, coaches from St. Joseph’s University and Temple University, plus mascots from the Philadelphia Phillies, Eagles and 76ers.
Alex’s Lemonade Stand Foundation evolved from four-year-old cancer patient Alexandra “Alex” Scott, who held a lemonade stand in 2000 to raise money to help find a cure for childhood cancer. The annual “Lemonade Days,” when thousands of volunteers across the country host lemonade stands to fundraise.
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