Topic: Health Awareness Campaigns
Hearstís ABC affiliate WCVB-TV Boston helped the Ellie Fund raise $250,000 on June 7 during its annual fashion show to support women battling breast cancer. A record 300 people attended the standing-room-only event, during which WCVBís on-air female talent modeled the latest fashions. Paula Faris, co-host of "The View" and co-anchor of "Good Morning America: Weekend Edition," served as emcee. Five-time Super Bowl Champion Tom Brady passed out autographed footballs, helmets and jerseys. Since its inception, the annual spring fashion show has raised over $1 million for the Ellie Fundís Healing Together Patient and Family Care Program, which provides support services for breast cancer patients and families across Massachusetts.
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