Graham Media Group (GMG) announced on August 23 the launch of “Opioid Nation: An American Epidemic,” a multi-platform commitment addressing the prescription drug abuse epidemic. During the week of Sept. 5, all seven GMG stations will air and stream locally-produced specials, plus staff phone banks and Facebook Live sessions with substance abuse counselors. The initiative also includes monthly investigative reports, original programming, town hall meetings, digital engagement, PSAs and community partnerships. GMG will highlight people who are impacted and explore government policies.
“Opioid addiction is ravaging our communities big and small and local broadcasters are uniquely positioned to tell these stories. The diversity of issues affecting our Detroit community differs from those in Houston and Orlando,” said GMG President and CEO Emily Barr. “It is our responsibility to inform viewers and we hope that ‘Opioid Nation: An American Epidemic’ will not only educate the communities we serve, but help those who are affected find a path forward through this unprecedented crisis.”