Topic: Disaster Relief and Recovery
Several Raycom stations held successful telethons for local Red Cross chapters. NBC affiliate WAVE-TV Louisville raised a total of $186,000 for hurricane relief through a variety of efforts, including on-air promotions, a web banner, PSAs and a telethon. Fox affiliate WXIX-TV Cincinnati raised $110,000 on August 28-29. CBS affiliate WCSC-TV Charleston raised $100,000 on August 31. NBC affiliate KCBD-TV Lubbock, Tx., raised $60,000 in the #WestTexasCares telethon. CBS affiliate KSLA-TV Shreveport, La., collected six truckloads of cleaning supplies and $17,000 on September 6. The Warrior Network, a group of airmen from Barksdale Air Force Base, joined the effort. CBS affiliate KOLD-TV Tucson raised $22,000 on August 28.
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