Quincy Media’s NBC affiliates KTIV-TV Sioux City, IA and KXLT-TV Rochester, Minn. raised over $150,000 in telethons for the American Red Cross. NBC affiliates WREX-TV Rockford, Ill., KWWL Waterloo, IA and stations in Peoria, Ill. partnered with the Salvation Army for on-going phone-a-thons to support relief efforts. Several Quincy stations worked with local grocers to drive Red Cross donations. ABC affiliate WKOW-TV Madison, Wis. raised $120,000 in a telethon for the American Red Cross.
“At every turn, multiple times in every newscast, live on the street, at every promotional avail, Quincy Media is leading literally millions to give what they can, and do what they can, for our neighbors in Texas who remain so desperately in need,” said Quincy Media CEO Ralph Oakley.