Graham Media Group (GMG) launched on August 23 the launch of “Opioid Nation: An American Epidemic,” a multi-platform program addressing the prescription drug abuse epidemic. During the week of September 5, all seven GMG stations aired and streamed locally-produced specials and staffed phone banks and Facebook Live sessions with substance abuse counselors. The initiative highlights people who are impacted and explores government policies with monthly investigative reports, original programming, town halls, social media, PSAs and community partnerships.
“Opioid addiction is ravaging our communities big and small and local broadcasters are uniquely positioned to tell these stories,” said GMG President and CEO Emily Barr. “It is our responsibility to inform viewers and we hope that ‘Opioid Nation: An American Epidemic’ will not only educate the communities we serve, but help those who are affected find a path forward through this unprecedented crisis.”