Beasley Media Group’s WKML-FM, WZFX-FM, WFLB-FM and WUKS-FM Fayetteville, N.C., in collaboration with Cape Fear Valley Health, will present an hour-long, commercial free simulcast, “Fayetteville Fights Back,” on January 30 to raise awareness about the opioid epidemic. On-air personalities will moderate the simulcast, featuring physicians, law enforcement officials, behavioral health experts, addiction specialists and local and state leaders, including Governor Roy Cooper (via recorded message) and Attorney General Josh Stein (in the studio).
“Fayetteville Fights Back” will provide facts on opioids and their proper usage, identify the signs of addiction and include information on seeking help. The stations will list resources on their websites and feature frequently asked questions from listeners on-air and using Facebook Live. This event is part of Beasley Media Group’s nationwide “Community of Caring” initiative.
“It’s our job as broadcasters to inform our local community and with the high rate of opioid abuse in North Carolina, we felt very strongly about being involved in this cause,” said Erika Beasley, vice-president and market manager of Beasley’s Fayetteville cluster.