Griffin Communication’s CBS affiliate KWTV Oklahoma City aired extensive coverage of deadly wildfires in April that burned close to 300,000 acres, destroying more than 100 homes and impacting thousands of families. “Our storm trackers and helicopter team were on the front lines, warning and helping residents while our weather and news teams provided countless hours of updates on air and online to assist with firefighting, evacuations and recovery,” said Vice President of Marketing Houston Hunt. “Through the power of television, we were able to tell stories and show video that explained just how horrible the situation was in Northwest Oklahoma with the rest of the state.”
KWTV produced and aired a telethon, “Healing the Heartland,” on April 24 that raised more than $160,000 to support the American Red Cross relief efforts. The telethon featured stories that showcased the fire’s impact and celebrated those who helped the community. KWTV utilized on air, online, social, radio and digital platforms to promote the fundraiser.