Alpha Media’s KYSM-FM and KEEZ-FM Mankato, Minn., held a two-day radiothon in March for St. Jude Children’s Research Hospital, raising over $77,000. The stations broadcasted live each day for 12 hours. Sister stations KRBI and KMKO also supported with additional promotional activities.
“Each year our greater communities continue to amaze with their generosity,” said Alpha Media Mankato Market Manager Bob Rose. “Year after year it’s a pleasure to say that Southern Minnesota residents are true believers in the St. Jude Children’s Research Hospital mission, evident by their enthusiasm to donate and become Partners in Hope.”