Morgan Murphy Media’s CBS affiliate WISC-TV Madison, Wis. raised $163,000 through an 18-hour telethon held July 18 for disaster relief efforts following a gas leak explosion. The July 10 explosion killed Sun Prairie Fire Department Capt. Cory Barr, injured others, displaced 58 people from their homes and affected 50 businesses, destroying five. Money was distributed to effected families and businesses as well as the Sun Prairie Emergency Food Pantry and local social services organization Sunshine Place.
“This is who we are,” said Morgan Murphy Media President and CEO Elizabeth Murphy Burns. “We are members of our communities and here to inform, entertain, but mostly to serve.”
“We were compelled to act, and the response was astonishing,” said Colin Benedict, vice president of news for Morgan Murphy Media and WISC news director. “So many people in our viewing area asked us what they could do to help, and we tried to serve as a connection to those in need.”