Broadcasters across Alabama partnered with the Alabama Broadcasters Association on a day-long roadblock on March 6 to support American Red Cross relief efforts following the devastating tornado in Lee County on March 4. The mile-wide tornado sustained 170 mph winds and killed 23 people. Participating stations include Hearst’s NBC affiliate WVTM Birmingham, Tribune’s CBS affiliate WHNT Huntsville, Gray’s Fox affiliate WBRC Birmingham and iHeartMedia radio stations. WVTM’s promotional plans include mentions in all newscasts, promotions at the top of each hour, an all-day crawl on air, expanded coverage of damage and relief efforts during the 11 am and 6 pm newscasts, and live-streaming on digital and social properties.
“We will come together for Alabama as a group on Wednesday, March 6th to raise money and collect needed items for those who’ve lost so much. Broadcasters are always there for the communities they serve and at times like these, we bring everyone together in a way like no other,” said President of the Alabama Broadcasters Association Sharon Tinsley.