iHeart Addresses Opioid Crisis

Topic: Health Awareness Campaigns
Posted on 10/1/2019

iHeartMedia, the National Opioid Action Coalition (NOAC), and advertising agency WPP launched the initiative #TalkToMe on September 3 at the beginning of National Recovery Month. It focuses on reducing stigma as a barrier to opioid use disorder prevention, treatment and recovery. #TalkToMe urges people to initiate conversations with a friend or loved one about opioid misuses, encourages people in recovery to share their stories, and educates communities on how to talk about opioid use disorder.

iHeartMedia aired a series of #TalkToMe vignettes across its 850+ radio stations during September. They featured on-air personalities and artists including Nikki Sixx, Macklemore, Camila Cabello, Dan + Shay, Papa Roach, The Band Perry, Jason Wahler and Wells Adams. iHeartMedia will launch a #TalkToMe podcast series this fall featuring discussions with diverse celebrity guests and subject matter experts.

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