The National Association of Broadcasters Leadership Foundation (NABLF) honored Beasley Media Group with the Service to Community Award for Television – Ownership Group at the 2019 NABLF Celebration of Service to America Awards in Washington, D.C. The award recognized Beasley for the impact of Beasley Best Community of Caring (BBCC), which creates scripts for 30- and 60- second public service announcements and asks stations to air spots ten times per week.
The campaign is supported by corresponding social media posts, articles and blogs. Each market is also paired with a local group to work on issues that touch the community. In 2018, BBCC donated nearly 33,000 spots across 15 markets, while individual stations worked to serve and support their local communities.