Listeners across Los Angeles tuned into local radio for updates as wildfires spread across the region, with one starting on October 24 and another beginning in the early morning hours of October 28. As of October 30, more than 600 acres burned and thousands evacuated their homes. The fire destroyed 12 homes and damaged five more. Local radio stations, including Entercom’s KNX-AM and iHeartMedia’s KFI-AM and KEIB-AM, aired critical safety information, evacuation instructions and interviews with local officials. All three stations saw a sharp uptick in listenership during their coverage. Radio Ink spoke with KNX Program Director Ken Charles in detail about the station’s around-the-clock coverage.
“They are committed to not only telling the story but doing whatever it takes to get the information out to our audience to help save lives,” said Charles.