Gray Television’s WNDU-TV South Bend, Ind., was nominated for a Service to Community Award in the Television – Medium Market category.
After the tragic deaths and critical injuries of four children trying to cross the highway to get on the school bus, WNDU went beyond news coverage to advocate for stronger school bus safety and awareness.
WNDU not only covered a tragedy but aimed to increase awareness around school bus stop safety and encourage the Indiana General Assembly to pass the MAXSTRONG School Bus Safety bill into law. The bill was signed by the Indiana governor in May 2019, but the station didn’t stop there. As children went back to school in districts across the DMA, WNDU launched a back-to-school safety campaign using yard signs, news coverage, PSAs and social media support all in an effort to make sure Hoosier children were headed back to school with a safer way to get there.
Indiana passed a law to protect kids at bus stops. WDNU distributed 5,000 Stop Means Stop bus safety awareness signs to community and aired 178 fifteen second PSAs for the “Stop Means Stop” yard sign campaign for a value of $17,800. 133 fifteen second PSAs were aired on 16.2 Antenna TV for the campaign for a value $665.